Airport Retail

duty free shopping at its best

Airport retail- and food & beverage outlets are home to a captive audience of millions of passengers ready to spend their time & money in-store.

Duty Free & Travel Retail

Having passed ‘security’ while not yet being allowed to board their flight -normally busy- consumers finally have the time to physically experience brands & products. Feeling positively aroused about the upcoming journey and being surrounded by the airport’s pleasant shopping environment.
They see airports as an opportunity to touch, try and taste sought after items, and spend their time accordingly. Buying luxury items against ‘duty free’ prices and taking their purchases with them along their journey.


Travelers used the airport in 2016.


US dollar turnover was realized.


Annual turnover growth rate.

The future of

airport retail is not

what it used to be.

Customer journeys and customer expectations of commercial environments are changing. Current generations of airport passengers are avid users of digital shopping tools. They are buying, comparing and sharing online. They expect real-life shopping areas to be digitally enhanced, entertaining and full of surprises.

We help airport operators to adjust to these changes. Blending physical presence & available time with digital tools and a surprising commercial offering. Uncovering additional value in current- & future concessions -also when passengers are mostly browsing, instead of buying.

What we can help you achieve

Digitally Enhanced Environments | Surprising Offering | New Revenue Streams

Digitally Enhanced
  • CRM / Loyalty Programs
  • Digital Payments
  • Endless Shelves
  • Social Media Integration
  • In-store Analytics
Full of Surprises
  • Pop-Up Stores
  • Unusual Services
  • Unusual Products
  • Digital Coupons
  • Product Reviews
  • Sense of Place
  • Touching, Trying, Tasting
  • Brand Experiences
  • Virtual Fitting
  • Gamification
  • Digital Technology
  • Surprising Commercial Offerings
  • Innovative Business Models
  • New Revenue Streams
  • 10+ Years of Airport Experience

“69% of luxury shoppers want to physically see and touch a luxury item before they buy it.”

We create new business models around physically seeing & touching luxury items at airports. 

Discover how we can help you and your company

We help airport operators to adjust to the changes in consumer behavior. Blending physical presence & available time of passengers, with digital tools and a surprising commercial offering. Uncovering additional value in current- & future concessions. We extract value from browsing passengers planning to buy elsewhere (showrooming) and we help to increase store penetration numbers. Re-discovering airport retail’s true strengths and commercial advantages in a world where consumers are buying more and more of their luxury items online for reasons of pricing and convenience.

Digital Tools

Blending the physical presence of passengers as well as products with the digital conveniences of abundant information, aided decision making and product attribute comparisons.

Surprising Commercial Offering

Unusual products & -services, pop up stores, brand experiences offering passengers to touch, taste and try brands, etcetc.. Realized by our in-house creatives & design studio.

New Revenue Streams

Passengers and global brands attach value to non-traditional elements & -offerings in a rapidly digitizing airport retail landscape. We develop business models around them.